01/03
+
Head Producers
"The duo behind a No.1 in 19 countries."
19개국 1위 곡을 만든 듀오
—IVE — After Like · 1.7M
—Stray Kids — CIRCUS · 4.6M · World No.1
—TWICE — TROUBLE
—NCT WISH — Songwriting credits, 2025
NULLY Academy·K-pop training × Hà Nội
Make it viral.Powered by K-pop.
Apply for audition→
An 8-floor K-pop academy in Hà Nội. Korean producers who made After Like, CIRCUS, TROUBLE. Debut via Korean partner labels.
01 / 09
Hà Nội · Bornstar Building
1기 모집 — 1st Cohort · Opening Soon
02Philosophy
We make entertainers.
A K-POP debut is just the start.
A true artist must own the music, the stage, the fandom,
the content, the language, the mindset, and the brand.
NULLY doesn't stop at the debut — we design the entire journey
to becoming a complete entertainer.
01Neolli
널리.
Lan tỏa
Spread widely
02Orae
오래.
Lâu dài
Built to last
03Hamkke
함께.
Cùng nhau
Together
03The Building — 8 floors, one flow
Eight floors.
One flow.
Vietnam's largest K-pop incubating facility. Every step — from check-in to debut — lives inside one building in central Hà Nội.
Hà Nội sky · 2026▲ Rooftop
08
ROOFTOP · SKY STAGE
Outdoor performance & events
07
VOCAL LAB
1:1 recording booths · custom vocal class
06
CONTENT STUDIO
LED stage · MV shoot · SNS broadcast
05
AUDITION LAB
Real audition recording + label matching
04
TRAINING STAGE B
Vocal & breath live class
03
TRAINING STAGE A
Choreography & performance live
02
CONSULTING LOUNGE
1:1 career consulting + AI Korean trial
01
VIRAL LOBBY
Media art · LED · K-POP photo zone · NFC check-in
Ground · Bornstar Hà Nội
Vietnam's largest K-pop campus · Central Hà NộiInterior photos · Coming soon
04The Producers — Korea's working room
The Best Mentors.
Korean producers and choreographers who are making the music you stream right now — currently working with IVE, Stray Kids, TWICE, NCT WISH.
01 / 04
SLAY × AVIN
LAS Producing Team
02 / 04
KIMI
키미
01/24
+
Global K-pop Director
"The K-pop teacher Vietnam knows best."
베트남이 가장 잘 아는 K-POP 선생님
—SCARLET / BULLDOK — Leader
—World Influencer Awards — Grand Prize
—Born Star Vietnam — Lecturer
—Touring across HCMC, Hà Nội, Đà Nẵng
03 / 04
Haneul
하늘
01/13
+
Vocal & Performance Director
"K-pop's big 4 hire her students."
—SM Universe — Senior coach
—The Black Label — Project coach
—Final rounds: SM · YG · JYP
—Mystic · Starship · P NATION
04 / 04
Lee Nam Kyung
이남경
01/03
+
Vocal · Choreography Director
"Active stage. Current."
—3piece — Debut 2024
—2024 K-POP Rookie of the Year
—KARA · Kang Ji-young — Japan FM backup
—Currently touring
05The Pipeline — Discovery to debut
From audition to
the stage in Seoul.
One pipeline, seven steps. Every NULLY trainee follows the same path the directors walked with debut artists — recording, choreography, content, then label.
01
Audition
›
02
Training
›
03
Recording
›
04
Choreography
›
05
Media content
›
06
Label matching
›
07
Debut
Step 01
Audition
Step 02
Training
Step 03
Recording
Step 04
Choreography
Step 05
Media content
Step 06
Label matching
Step 07
Debut
06Care — Beyond the practice room
An AI that speaks
like your coach.
NULLY's proprietary AI module — trained on each instructor's voice — supports Korean language learning and 24/7 mental health check-ins. The trainee is never alone. Weekly summaries are sent to a parent or guardian by default.
VC-01Instructor-trained voice
LN-02Korean ↔ Vietnamese
MH-0324/7 mental check-in
PR-04Weekly parent letters
22:47●●●●·5G
Coach KIMI
✓AI●Online · 24/7 · last reply just now
NULLY Care · Concept mockupv0.4
07The Cohort — Bornstar Hà Nội
Trainees, today.
Bornstar Hà Nội · 25 trainees · 2026Roster updates monthly
08News
NULLY – NEWS
3 press releases
09Audition
Bring your
sixty seconds.
AGE
14–21
LANG
VI · KO · EN
FEE
Free
FAQFrequently asked
For parents, and the curious.
01Is debut guaranteed?+
No. NULLY is a training and development program; debut is offered to trainees who clear the audition lab and receive an offer from a partner label. We are transparent about this with parents on Day 1 — every trainee receives the same world-class training regardless of outcome.
02How much is tuition?+
Tuition is set per cohort. 1기 pricing will be published with the audition schedule. Need-based scholarships are available for trainees in financial need, funded by partner labels.
03Do I have to live in Hà Nội?+
Yes, while in residence. Trainees live in NULLY's supervised housing within walking distance of the academy. Travel allowance is included for trainees outside Hà Nội for the first cohort cycle.
04I don't speak Korean. Is that a problem?+
No. Korean is taught from Day 1 by our AI module trained on each instructor's voice, with supplementary live classes. By the end of the cohort, trainees can hold a recording session in Korean.
05Can my parents stay involved?+
Yes. Weekly progress letters, monthly parent video calls with the directors, and an open-door policy at the academy. Mental health check-ins are shared with a parent or guardian by default.